Client Stories
CASE STUDY 1 — WaveTMS Freight Tech GTM Acceleration
Revenue doubled in 7 months.
What WaveTMS Is:
A fast-growing transportation management solution for shippers and 3PLs.
What Ryan Did:
- Rebuilt pipeline generation engine
- Created outbound program and messaging
- Installed forecasting + pipeline management discipline
- Supported sales strategy and deal execution
Outcome:
- Doubled revenue in 7 months
- Full outbound system operationalized
- Clear ICP + persona alignment established.
CASE STUDY 2 — PAXAFE Predictive IoT for Cold Chain
10× valuation increase + $500k pipeline built.
What PAXAFE Is:
Predictive IoT + analytics for temperature-sensitive supply chains.
What Ryan Did:
- Rebuilt ICP + commercial packaging
- Created an outbound framework and enterprise messaging
- Built $500k pipeline
- Secured a committed trial with one of the world’s largest forwarders
- Gathered feedback from ~12 transportation companies to guide product-market fit
Outcome:
- 10× valuation increase during Ryan’s involvement
- Validated commercial direction for supply chain expansion
- Removed blockers to enterprise deals
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