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About Ryan Sullivan - Leadership & GTM Consulting

About Ryan

Ryan Sullivan is a fractional CRO and GTM operator who helps Seed–Series B supply chain and freight tech companies build repeatable revenue.
He blends big-company rigor from Constant Contact with hands-on hypergrowth experience at Kuebix (acquired >$200M) and Tive (10× valuation increase in 18 months). 

Career Journey

  • Constant Contact — Sales Ops Excellence, execution discipline
  • Kuebix — Built GTM foundation → company acquired for $200M+
  • Tive — Led commercial strategy → 10× valuation increase
  • PAXAFE — Pipeline growth & enterprise motion
  • WaveTMS — Doubled revenue in 7 months
  • Ratchet Ventures — Fractional CRO + GTM operator for supply chain tech

Why Ratchet Ventures

 After repeatedly joining startups post-Series A and discovering no sales ops, no systems, and no processes, Ryan built Ratchet Ventures to fix the root problem:
Most supply chain tech companies are not GTM-ready when they raise


Ratchet Ventures helps founders:


  • Become investment-ready from a commercial standpoint
  • Build scalable GTM systems BEFORE hiring a Head of Sales
  • Increase pipeline, conversion, and ACV within 90 days
  • Enable repeatable revenue without bloated headcount

RYAN’S GTM PHILOSOPHY

 

  • Companies must know their ICP, personas, and value props — everything else is a symptom.

 

  • Sales teams need enablement + discipline to forecast and execute.
     
  • “Alcoholics don’t get better until they say they’re alcoholics.”
    → Accurate forecasting begins when we tell the truth about deals.
     
  • Early-stage companies win when reps are trained to be elite business developers.
     
  • Tools are not the solution — clarity + execution are.
     
  • Tech recommendations are unbiased — Ryan avoids referral deals so decisions remain aligned to customer value.

The Human Side

Ryan is authentic, competitive, and deeply committed to the teams he supports.
He loves his family, collects sports cards, and believes leadership is about showing up, doing what you say, and playing to win.
If he were a TV character, he’d be Bluey’s Dad - imperfect, fun, and always putting the important things first.

    Copyright © 2025 Ryan Sullivan - Leadership & GTM Consulting - All Rights Reserved.

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